Privacy Policy
Privacy Policy
Introduction
With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”) ).
The terms used are not gender specific.
As of: May 13, 2022
Table of contents
- Introduction
- Responsible person
- Overview of processing
- Relevant legal bases
- Safety measures
- Transfer of personal data
- Data processing in third countries
- Deletion of data
- Use of cookies
- Business benefits
- Provision of online offerings and web hosting
- Blogs and publication media
- Contact and inquiry management
- Newsletters and electronic notifications
- Advertising communication via email, post, fax or telephone
- Sweepstakes and competitions
- Web analysis, monitoring and optimization
- Affiliate programs and affiliate links
- Customer reviews and rating process
- Presences in social networks (social media)
- Plugins and embedded functions and content
- Changes and updates to the data protection declaration
- Rights of data subjects
- Definitions of terms
Responsible person
Danny Willman
Nordacher Strasse 20
77736 Zell am Harmersbach
E-mail address:
Imprint:
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Inventory data.
- Payment details.
- Contact details.
- Content data.
- Contract data.
- Usage Data.
- Meta/communication data.
Categories of data subjects
- Customers.
- Interested persons.
- Communication partner.
- User.
- Competition and competition participants.
- Business and contractual partners.
Purposes of processing
- Provision of contractual services and customer service.
- Contact inquiries and communication.
- Safety measures.
- Direct marketing.
- Range measurement.
- Office and organizational procedures.
- Affiliate tracking.
- Managing and responding to inquiries.
- Carrying out competitions and competitions.
- Feedback.
- Marketing.
- Profiles with user-related information.
- Provision of our online offering and user-friendliness.
Relevant legal bases
Below you will find an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.
- Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
- Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps prior to entering into a contract at the request of the data subject.
- Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) – Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data outweigh them.
In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law to protect against misuse of personal data during data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.
Transfer of personal data
As part of our processing of personal data, the data may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of using third-party services or disclosing or transferring data to other people, bodies or companies takes place, this only takes place in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligations through so-called standard protection clauses of the EU Commission, if certifications or binding internal data protection regulations exist (Articles 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as the consent for processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or it is not necessary for the purpose).
Unless the data is deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Our data protection information may also contain further information on the storage and deletion of data, which applies primarily to the respective processing.
Use of cookies
Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. E.g. to save the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed or functions used in an online offer. Cookies can also be used for various purposes, such as the functionality, security and convenience of online offerings and the creation of analyzes of visitor flows.
Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide users with a telemedia service they have expressly requested (i.e. our online offering). The revocable consent is clearly communicated to the users and contains information on the respective cookie use.
Information on data protection legal bases: The data protection legal basis on which we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing your data is their declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this is within the scope of fulfilling our contractual obligations, if the use of cookies is necessary for our purposes to fulfill contractual obligations. We will explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes.
Storage period: With regard to the storage period, a distinction is made between the following types of cookies:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. User data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and can also object to the processing in accordance with the legal requirements in Art. 21 GDPR (further information on objections can be found in this data protection declaration). Users can also declare their objection using their browser settings.
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a cookie consent management process, within which the users' consent to the use of cookies, or the processing and providers mentioned as part of the cookie consent management process, is obtained, managed and revoked by the users can be. The declaration of consent is saved so that it does not have to be asked again and to be able to prove consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is created and stored with the time of consent, information about the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used.
- BorlabsCookie: cookie consent management; Service provider: boron labs; Website: https://de.borlabs.io/borlabs-cookie/ ; Additional Information: An individual user ID, language as well as types of consent and the time of their submission are stored on the server and in the cookie on the user's device.
Business benefits
We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships as well as associated measures and as part of communication with the contractual partners (or pre-contractual), e.g. to respond to inquiries answer.
We process this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse and jeopardy of their data, secrets, information and rights (e.g. for the participation of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.
We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, through special marking (e.g. colors) or symbols (e.g. asterisks, etc.), or in person.
We delete the data after the expiry of statutory warranty and comparable obligations, ie, in principle after 4 years, unless the data is stored in a customer account, for example as long as it must be retained for legal archiving reasons (e.g. for Tax purposes usually 10 years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.
Shop and e-commerce
We process our customers' data to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such as part of the ordering or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to make any consultations.
- Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. email, telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Customers; Interested persons; Business and contractual partners.
- Purposes of processing: Provision of contractual services and customer service; Safety measures; Contact inquiries and communication; office and organizational procedures; Managing and responding to inquiries.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR).
Provision of online offerings and web hosting
In order to be able to provide our online offering securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.
The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.
- Types of data processed: Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offering and user-friendliness.
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Collection of access data and log files: We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files include the address and name of the websites and files accessed, date and time of access, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP address. Addresses and the requesting provider belong.
The server log files can be used on the one hand for security purposes, for example to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability; Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.
- Types of data processed: Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); Safety measures; Provision of our online offering and user-friendliness; Managing and responding to inquiries.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Comments and posts: When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security if someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
We also reserve the right to process user information for spam detection based on our legitimate interests.
On the same legal basis, in the case of surveys, we reserve the right to store users' IP addresses for their duration and to use cookies to avoid multiple voting.
The personal information provided in the comments and posts, any contact and website information as well as the content information are stored permanently by us until the user objects.
- Akismet Anti-Spam Check: Akismet Anti-Spam Check – We use the Akismet service based on our legitimate interests. With the help of Akismet, real people's comments are distinguished from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment is classified as spam, the data will be stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used and the computer system and the time of the entry.
Users are welcome to use pseudonyms or forgo entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we don't see any alternatives that work as effectively; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com ; Data protection: https://automattic.com/privacy .
- Gravatar profile pictures: Profile pictures – We use the Gravatar service within our online offering and especially in the blog.
Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the user is sent to Gravatar in encrypted form to check whether a profile has been saved for it. This is the sole purpose of transmitting the email address. It will not be used for other purposes but will be deleted afterwards.
The use of Gravatar is based on our legitimate interests, as with the help of Gravatar we offer post and comment authors the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar learns the user's IP address, as this is necessary for communication between a browser and an online service.
If users do not want a user image linked to their Gravatar email address to appear in the comments, they should use an email address that is not stored with Gravatar to comment. We would also like to point out that it is also possible to use an anonymous email address or no email address at all if users do not want their own email address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com ; Data protection: https://automattic.com/privacy .
- UpdraftPlus: backup software and backup storage; Service provider: Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs., PE19 1LW, GB; Website: https://updraftplus.com/ ; Data protection: https://updraftplus.com/data-protection-and-privacy-centre/ .
- Wordfence: Firewall and security and error detection functions; Service provider: Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA; Website: https://www.wordfence.com ; Data protection: https://www.wordfence.com/privacy-policy/ ; Standard contractual clauses (guaranteeing the level of data protection when processing in third countries): https://www.wordfence.com/standard-contractual-clauses/ .
Contact and inquiry management
When you contact us (e.g. via contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring person is processed to the extent that this is necessary to answer the contact request and any requested measures.
Answering contact inquiries and managing contact and inquiry data within the framework of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre-)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintaining them User or business relationships.
- Types of data processed: Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms).
- Affected people: Communication partner.
- Purposes of processing: Contact inquiries and communication; Provision of contractual services and customer service.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR).
Further information on processing processes, procedures and services:
- Contact form: If users contact us via our contact form, email or other communication channels, we process the data provided to us in this context in order to process the concerns communicated. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, to the extent that this is necessary for their fulfillment and otherwise on the basis of our legitimate interests and the interests of the communication partners in answering the concerns and our legal retention obligations.
Newsletters and electronic notifications
We only send newsletters, emails and other electronic notifications (hereinafter “newsletter”) with the consent of the recipient or legal permission. If the contents are specifically described when registering for the newsletter, they are decisive for the user's consent. Our newsletters also contain information about our services and us.
In order to register for our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name so that you can be addressed personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter generally takes place in a so-called double opt-in process. This means that after registering you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the email address in a blacklist (so-called “blocklist”) solely for this purpose.
The registration process is recorded on the basis of our legitimate interests for the purpose of providing evidence of its proper execution. If we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.
Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, for example in the case of advertising to existing customers. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in efficient and secure sending. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.
Contents:
Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).
- Affected people: Communication partner.
- Purposes of processing: Direct marketing (e.g. via email or post).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
- Option to object (opt-out): You can cancel your receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.
Further information on processing processes, procedures and services:
- Measuring open and click rates: The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval.
This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and
.
Advertising communication via email, post, fax or telephone
We process personal data for the purposes of advertising communication, which can take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.
The recipients have the right to revoke their consent at any time or to object to the advertising communication at any time.
After revocation or objection, we store the data required to prove previous authorization to contact or send you for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. Based on the legitimate interest in permanently observing the user's revocation or objection, we also store the data necessary to avoid renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).
- Types of data processed: Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers).
- Affected people: Communication partner.
- Purposes of processing: Direct marketing (e.g. via email or post).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Sweepstakes and competitions
We only process personal data of participants in competitions and competitions in compliance with the relevant data protection regulations, provided that the processing is contractually necessary for the provision, implementation and processing of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g Security of the competition or the protection of our interests against misuse through possible collection of IP addresses when submitting competition entries).
If participants' contributions are published as part of the competition (e.g. as part of a vote or presentation of the competition entries or the winners or the reporting on the competition), we would like to point out that the names of the participants can also be published in this context. Participants can object to this at any time.
If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as “online platform”), the usage and data protection regulations of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by participants as part of the competition and that inquiries regarding the competition should be directed to us.
The participants' data will be deleted as soon as the competition or competition has ended and the data is no longer required to inform the winners or because questions about the competition are expected. In principle, the participants' data will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for a longer period of time, for example in order to be able to answer questions about the prizes or to fulfill the prize services; In this case, the retention period depends on the type of prize and is up to three years, for example for goods or services, in order to be able to process warranty cases, for example. Furthermore, the participants' data can be stored for longer, for example in the form of reporting on the competition in online and offline media.
If data was also collected for other purposes as part of the competition, its processing and retention period are based on the data protection information on this use (e.g. in the case of registration for the newsletter as part of a competition).
- Types of data processed: Inventory data (e.g. names, addresses); Content data (e.g. entries in online forms).
- Affected people: Competition and competition participants.
- Purposes of processing: Carrying out competitions and competitions.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR).
Web analysis, monitoring and optimization
Web analysis (also referred to as “reach measurement”) is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite reuse. We can also understand which areas require optimization.
In addition to web analysis, we can also use testing procedures, for example to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e. data summarized into a usage process, can be created for these purposes and information can be stored in a browser or in a device and read out from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information about times of use. If users have agreed to the collection of their location data to us or to the providers of the services we use, location data can also be processed.
The users’ IP addresses are also stored. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles).
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Google Analytics: Web analysis, reach measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Data protection: https://policies.google.com/privacy ; Order processing contract: https://business.safety.google/adsprocessorterms ; Standard contractual clauses (guaranteeing the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms ; Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for displaying advertisements: https://adssettings.google.com/authenticated ; Additional Information: https://privacy.google.com/businesses/adsservices (Types of processing and data processed).
Affiliate programs and affiliate links
In our online offering we include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as “affiliate links”). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as “commission”).
In order to be able to track whether users have taken advantage of the offers of an affiliate link we use, it is necessary for the respective third-party providers to find out that the users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves the sole purpose of commission accounting and will be canceled as soon as it is no longer necessary for the purpose.
For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored elsewhere, for example in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre-)contractual services, provided that the use of third-party providers has been agreed within this framework. Otherwise, user data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history).
- Affected people: Users (e.g. website visitors, users of online services); Customers.
- Purposes of processing: affiliate tracking; Provision of contractual services and customer service.
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Amazon affiliate program: Affiliate Partner Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon Europe Core S.à.rl, Amazon EU S.à.rl, Amazon Services Europe S.à.rl and Amazon Media EU S.à.rl, all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together “Amazon Europe”), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de ; Data protection: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .
- Belboon affiliate program: affiliate marketing partner program; Service provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Website: www.belboon.de; Data protection: https://www.belboon.com/de/ueber-uns/datenschutz/ .
- Digistore24 partner program: affiliate marketing partner program; Service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Website: https://www.digistore24.com ; Data protection: https://www.digistore24.com/page/privacy .
- eBay Partner Network: affiliate marketing partner program; Service provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA; Website: https://partnernetwork.ebay.de ; Data protection: https://partnernetwork.ebay.de/legal#privacy-policy .
- WEBGAINS affiliate program: affiliate marketing partner program; Service provider: ad pepper media GmbH, FrankenStraße 150C, FrankenCampus 90461, Nuremberg, Germany; Website: https://www.webgains.com/public/de ; Data protection: https://www.webgains.com/public/de/datenschutzerklaerung .
Customer reviews and rating process
We participate in review and rating processes to evaluate, optimize and promote our services. If users rate us via the evaluation platforms or procedures involved or otherwise give feedback, the general terms and conditions or terms of use and the data protection information of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.
In order to ensure that the reviewers have actually used our services, we transmit, with the consent of the customer, the necessary data regarding the customer and the service used to the respective review platform (including name, email address and Order number or article number). This data is used solely to verify the authenticity of the user.
- Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Customers; Users (e.g. website visitors, users of online services).
- Purposes of processing: Feedback (e.g. collecting feedback via online form); Marketing.
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- ProvenExpert: review platform; Service provider: Expert Systems AG, Quedlinburger Strasse 1, 10589 Berlin, Germany; Website: https://www.provenexpert.com/de-de/ ; Data protection: https://www.provenexpert.com/de-de/datenschutzregulations/ .
- Trusted Shops (Trustedbadge): Rating platform (Trustedbadge); Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany; Website: https://www.trustedshops.de ; Data protection: https://www.trustedshops.de/impressum/#datenschutz .
- Trustpilot: review platform; Service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark; Website: https://de.trustpilot.com ; Data protection: https://de.legal.trustpilot.com/end-user-privacy-terms .
Presences in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with active users there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce users' rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of the rights of those affected, we would also like to point out that these can most effectively be asserted with the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Types of data processed: Contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Contact inquiries and communication; Feedback (e.g. collecting feedback via online form); Marketing.
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
- Facebook pages: Profiles within the social network Facebook – Together with Meta Platforms Ireland Limited, we are responsible for the collection (but not further processing) of data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy ), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under “Device information” in the Facebook Data policy: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services called “Page Insights” to site operators to help them understand how people interact with their Pages and interact with the content associated with them. We have concluded a special agreement with Facebook (“Information on Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, provide information or Send deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Standard contractual clauses (guaranteeing the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum ; Additional Information: Agreement on shared responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data .
- LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com ; Data protection: https://www.linkedin.com/legal/privacy-policy ; Order processing contract: https://legal.linkedin.com/dpa ; Standard contractual clauses (guaranteeing the level of data protection when processing in third countries): https://legal.linkedin.com/dpa ; Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
- Pinterest: Social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com ; Data protection: https://about.pinterest.com/de/privacy-policy ; Additional Information: Pinterest Data Sharing Appendix (APPENDIX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/ .
- Twitter: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Data protection: https://twitter.com/privacy , (Settings: https://twitter.com/personalization ).
- YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection: https://policies.google.com/privacy ; Option to object (opt-out): https://adssettings.google.com/authenticated .
Plugins and embedded functions and content
We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or city maps (hereinafter referred to as “content”).
The integration always requires that the third party providers of this content process the users' IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact details (e.g. email, telephone numbers); Content data (e.g. entries in online forms).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offering and user-friendliness; Provision of contractual services and customer service; Marketing; Profiles with user-related information (creating user profiles).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Further information on processing processes, procedures and services:
- Google Fonts (sourced from Google server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform presentation and consideration of possible licensing restrictions. The font provider is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for the provision of the fonts depending on the devices used and the technical environment; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/ ; Data protection: https://policies.google.com/privacy .
- Google Fonts (provided on own server): Fonts (“Google Fonts”) for the purpose of a user-friendly presentation of our online offering; Service provider: The Google Fonts are hosted on our server; no data is transmitted to Google.
- Google Maps: We integrate the maps from the “Google Maps” service provided by Google. The data processed may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform ; Data protection: https://policies.google.com/privacy ; Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for displaying advertisements: https://adssettings.google.com/authenticated .
- Instagram plugins and content: Instagram plugins and content – This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. – We are responsible, together with Meta Platforms Ireland Limited, for the collection or receipt as part of a transmission (but not further processing) of “event data” that Facebook uses Instagram functions (e.g. content embedding functions) on our online offering, collects or receives as part of a transmission for the following purposes: a) displaying content and advertising information that correspond to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improve ad delivery and personalization of features and content (e.g. improving detection of which content or advertising information is likely to match users' interests). We have concluded a special agreement with Facebook (“Addition for Controllers”, https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook agrees to do so must fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but rather on the basis of an order processing contract (“data processing conditions” , https://www.facebook.com/legal/terms/dataprocessing ), the “Data Security Terms” ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of Standard Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
- YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com ; Data protection: https://policies.google.com/privacy ; Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for displaying advertisements: https://adssettings.google.com/authenticated .
Changes and updates to the data protection declaration
We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that the addresses may change over time and ask you to check the information before contacting us.
Rights of data subjects
As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
- Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.
- Right to withdraw consent: You have the right to revoke your consent at any time.
- Right of providing information: You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: In accordance with legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.
- Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction on the processing of the data.
- Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
- Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the violates the requirements of the GDPR.
Definitions of terms
This section provides an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to provide understanding. The terms are sorted alphabetically.
- Affiliate tracking: As part of affiliate tracking, links with which the linking websites refer users to websites with product or other offers are logged. The operators of the linked websites may receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently take advantage of them at the instigation of the affiliate links. Therefore, in order for affiliate links to function, it is necessary that they are supplemented with certain values that become part of the link or are stored in another way, for example in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user and tracking-specific values , such as, for example, advertising material ID, partner ID and categorizations
- Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
- Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data, which consists in using this personal data to determine certain personal aspects relating to a natural person (depending on Depending on the type of profile creation, different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. interests in certain content or products, etc.). Click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
- Range measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This allows you, for example, to better adapt the content of the website to the needs of your visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyzes of the use of an online offering.
- Responsible person: The “controller” is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
- Processing: “Processing” means any operation or series of operations relating to personal data, carried out with or without the aid of automated procedures. The term is wide-ranging and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.